User Help Web Pro

Could these URL tracking parameters be causing data discrepency between Facebook Ads and Google Analytics?

Problem: We’re seeing a lot of traffic from (direct) / (none) in GA whenever a Facebook Ads campaign is launched — it’s always the top source/medium pair. In second place, there’s some fb / Facebook_Mobile_Feed etc. showing up, so it’s definitely registering. The direct drops a lot as soon as campaigns are paused. We’ve tried: […]