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excel pivot table – refer outside pivot table if else

My Excel spreadsheet looks like this

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I created from this data pivot table:

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I need to add another column “bonus” where value will be calculated on this criteria.

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So result should be (but bonus should be part of pivot table):

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Price is calculated by sum of sold * pricing. But there is a condition based on business/customer category. I’m wondering how can I refer outside of pivot table by formula and howt to create if else for parrent.

I found out that I can reffer outside of pivot table by formulas in data model, but Im strugling with creating some actual formula.

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